Use L2’s voter file to target your Facebook ad campaign through Gateway to Facebook.


October 26, 2015 by Paul Westcott

You can now match the voter lists from your L2 account directly to your campaign’s Facebook page. All you need to do is visit and open a Gateway to Facebook account to process your lists.

  1. Select L2 as your List Vendor
  2. Select your State and/or District
  3. If you select “All Voters by Party” [Recommended] all voters of each major party will be created in your Facebook Ad Account as a separate custom list. You may also create individual custom selects and upload them through Gateway.
  4. There is no charge for this set-up process, or for the Facebook match for your list. There will be a nominal $2 per thousand charge if and when you use names from these matched lists to target campaign ads or posts. If you decide not to use the lists, there is no charge for the list or the Facebook match. This nominal fee is charged to the credit card you choose, just as with your Facebook ad account.

Example: You promote a Facebook post to the Democrats in your district and deliver 35,000 Facebook ads. The $2/M fee would be $70 to reach those 35,000 targeted voters right in their News feed.

If you have any questions, please email who can help walk you through the process. There are also instructions at the web site.

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