And why Republicans should be getting smoked right now
Actually, some Republicans are getting smoked right now on a cost-per-vote basis, most notably Jeb Bush. Jeb’s campaign committees just spent somewhere north of $35 million dollars on television in New Hampshire. That works out to about $1,150 per vote, which is actually an improvement over the $2,835 per vote he spent in Iowa.
Were the ads any good? Who knows, and apparently, who cares? The issue of the hour isn’t the quality of the creative, but the medium of the message because, as Marshall McLuhan put it “the medium is the message.” What he meant by that was that the form of a medium, such as television, embeds itself in the experience and becomes part of the message. What we have witnessed may well be the impossibility of communicating the notion of relevancy through the medium of a political ad on television. The medium, in effect, was a buzzkill.Read More›